Charlton have announced a new one-year shirt sponsorship deal with the Andrews Sykes Group.
The international company, which runs an operation within close distance of The Valley, will appear in the form of different brands on the home and away strips as well as training kit as the Addicks compete in the npower Championship next season.
The announcement has coincided with the unveiling of Charlton's new home strip, which has been manufactured by new kit supplier Nike.
Charlton chief executive Stephen Kavanagh told the club's official website: "I'm delighted that we have concluded an agreement with Andrews Sykes.
"We have worked with them locally for a long time and after three successful years with our previous kit sponsor Kent Reliance, it's great to have another successful local business on board."