Cheltenham chairman Paul Baker insists the club's investors will remain anonymous after a successful League Two campaign.
The Robins' board were awarded extra funds ahead of last season, helping the club finance the signings which helped them to the play-off final.
But Baker made it clear that financial assistance had been granted for the good of the team and not to gain publicity.
"As with all things in life, people do things for different reasons and some like to shout from the rooftops and like to be associated with success and football," Baker told the Gloucestershire Echo.
"We have people with an affinity with the club. I have a huge affiliation with Cheltenham and I'd never want to be affiliated with any other club and all the directors at Cheltenham are the same.
"We have investors on board now, who want to remain quiet, but they are passionate about Cheltenham Town, not because they want to be the 'big I am'."