TEAMtalk guest Rich Kitto believes it is time for Luis Suarez to cut out the theatrics for the good of Liverpool and the player himself.

"There is no one anywhere in the world at any stage who is any bigger or any better than this [Liverpool] football club" - Kenny Dalglish.

Much has been said and written of Liverpool's problems up front, but instead of concerns over a lack of striking options, could the issues lie with the player currently entrusted to lead the line?

It's been yet another week that Liverpool's good name has been branded across the back pages for the wrong reasons, and yet another week that it's due to the association with Luis Suarez.

Whilst not firing on all cylinders, the Reds are at least showing signs of improvement, with many positives being made of the recent performances of their young stars and the style of football on display. But that's been forgotten as Tony Pulis leads the finger pointing towards their enigmatic Uruguayan frontman, as yet again Brand: Liverpool is questioned and criticised.

The quote I opened with was ushered by Kenny Dalglish in his second reign as the Reds manager - but the comments weren't directed, as some may assume, towards Suarez, but rather the now sulky Spaniard that used to grace Anfield.

A few seasons ago back, before Fernando Torres lost his form and his ability to raise a smile, Liverpool T-shirts bearing his name sold the most of all players in the Premier League. What a commodity he was in his day - an absolutely world class footballer, that was adored not just by the Anfield faithful but many more up and down the land.

I'm sure if you polled spectators now as to their least favourite player in the league, Suarez's name would be high up the list. Dalglish was right to sell Torres, and was right in his comments made after the Spaniard joined Chelsea - nobody is bigger than the club.

Luis Suarez is an absolutely brilliant footballer; he's easily one of the best players in the league, and on his day is one of the best strikers in world football - which makes it so frustrating and disappointing that he has been surrounded by negative publicity for portions of his Liverpool career and prior.

As we all know, he has no need to dive. The man is so talented he could wink at you and throw you off balance, but we've all seen the clip of his fall against Stoke, and there can't be any support or excuse for it.

Yes Suarez is frequently fouled (Robert Huth should have been sent off for his stamp without question), and decisions often go against him, but he's an architect of his own downfall and sympathy is reduced when witnessing such dramatic displays of diving.

Although I actually feel the level of abuse and shouts of 'cheat' that have been thrown his way are slightly unfair and harsh. As whilst it's true that he has gone down too easy on occasions, he's certainly not at it every week, and as Brendan Rodgers has pointed out, there are circumstances (at Sunderland and Norwich) when he stayed on his feet when the option to go down was there.

But it must be extremely concerning for Rodgers and those in charge of keeping the peace at Anfield. Without dragging up dead daisies, the saga of the racism row was embarrassing and I firmly believe lead to the departure of Dalglish. It was simply too damaging to a club that pride itself on their heritage, and really need their brand to work for them as they continue to develop relationships in Asia and America. They cannot afford for the LFC name to be dragged through the mud again.

In the past few days, Brendan Rodgers has come out in full support of Suarez. Of course he has - as demonstrated by Chelsea, players will always get the full support of the club for fear of losing them or unsettling the dressing room otherwise. But it does have shades of the Dalglish situation, and Rodgers must be doing everything he can behind the scenes to stop another saga before it starts.

In the documentary Being: Liverpool - which I actually really enjoy, and whilst it might be the PR stunt that we all expected, is an interesting watch - Suarez seems like a really decent guy, a viewpoint affirmed by his very good friend Lucas Leiva, but on the pitch he is a different animal.

Branded the 'Cannibal of Ajax' by one Dutch newspaper, Suarez received a seven-match ban for biting an opponent on the shoulder during his days in Holland. And I can't imagine those that follow the Ghana national side will have many good things to say about him either.

But if Liverpool decided enough was enough and parted with him for £50m in January, there wouldn't be many, or any, other options that could fill his boots. And therein lies the problem. He is such a fantastic footballer that such behaviour is almost ignored. Alongside Steven Gerrard he is the heartbeat of the team, and whilst I don't feel Rodgers is playing him to his best strengths, he is absolutely crucial if the Reds stand any chance of making the top four again.

So stick or twist? Next time, if Suarez sticks to his feet, then the answer is an obvious one.