Blue Square has launched a market on how many times the ITV commentator will mention Rio Ferdinand's name during England's match v France.
All talk of the Manchester United defender has been banned by the England camp but the interactive betting company offer 2/1 on three or more mentions, 7/2 on two mentions, 11/4 on one and 15/8 on none.
Blue Square PR Manager Alan Alger said: "His is the name that cannot be spoken but we think the commentator will find it hard to resist so thought we'd give punters a bit of fun with this one."
The offer only applies to the main match commentator during the game itself. For more details go to www.bluesq.com.