The 39-year-old signed a 12-month rolling contract to lead the Baggies, who were relegated from the Premier League under Tony Mowbray last season despite playing an attractive brand of football.

Former MK Dons boss Di Matteo will adopt a similar mantra and said: "My philosophy is to play successful and winning football.

"We have our view on how we would like to achieve that success. I think that will turn out to be a positive style of football and we'll try to apply that to the Baggies this season."

Di Matteo has brought Eddie Newton and Ade Mafe from MK Dons as assistant head coach and head of sports science respectively - and is grateful for the opportunity he had at stadium:mk.

The Italian added: "All three of us are very hard-working people - and that's what you're going to get from us. There is a very good team here and we will try our best to go back up again.

"I'm very grateful to MK Dons and the chairman for letting me go to take up this opportunity. The chairman had to be brave last season to give me a chance and it worked out well for both of us.

"Now, I'm very much looking forward to taking the next step with West Bromwich Albion. I'm very happy to be here, it's a great club. I know there was a disappointment last season but I think there is potential to do very well here."