Reid is eager to increase the Scottish champions' worldwide appeal, claiming playing in Scotland limits the club's ability to generate income.

But he claims Celtic are more than capable of "punching above our weight".

He said: "We're quite happy taking the (television) money that we got and doing what we have.

"The key thing about it is not to have somebody who is just handing money out to you, but to run a good business model.

"And despite all of the problems we've had and the limited resources, at our AGM last week we were able to report again that, on the business side, we had the board and shareholders had made a small profit.

"We had allocated some towards strengthening our squad, but, there's no doubt about it, we're in a limited market in Scotland for multimedia sales.

"Therefore, when we have to play the Barcelonas or the Manchester Uniteds of the world, we have to punch above our weight because of our sport's size, because of our sporting ability, because of our management and because of the added value we put into that type of players."

He added: "But we would like access to a bigger platform, whether in Europe or outside Scotland, or whatever."