Newcastle Utd

Toon must fine-tune shopping strategy

Tuesday 15th May 2012 14:12

Cabaye (c): Can Toon unearth another gem like him?

Cabaye (c): Can Toon unearth another gem like him?

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TEAMtalk's Newcastle blogger Jak Penny believes the Magpies can master the transfer market again this summer, if they show more flexibility.

It was a wild dream that failed to become a reality.

As the Premier League season drew to a dramatic climax elsewhere, the curtain came down on Newcastle's Champions League fantasies in deflating fashion.

Designs of pipping Tottenham or Arsenal to a top-four spot and pinching a seat at Europe's top table were extinguished, as the Magpies despairingly fell at the final hurdle losing 3-1 at Everton on the last day.

Yet despite the disappointment of missing out on rubbing shoulders with the continent's elite next season, you'd be hard pressed to find a despondent Geordie mulling over 'what if' scenarios.

Truth be told, the Toon Army have little to gripe about, following a campaign that has tickled the imagination and restored a sense of pride to a club renowned for their soap-opera antics.

The bright lights of the Europa League now appear on the horizon for Newcastle, who will tread on European turf for the first time since 2007.

And whilst the players will withdraw to capture a well-merited rest, the Magpies hierarchy have little time to reflect on a glorious campaign before getting back down to business off the field.

Making sure Alan Pardew's side remains competitive is crucial with increased expectations and a continental campaign to contend with. Enormous challenges lie ahead for Pardew, owner Mike Ashley and chief executive Derek Llambias in the coming months to ensure this season's achievements aren't a one-off.

Juggling a domestic campaign with the Europa League will put increased strain on a squad that boasts continental quality in abundance, but lacks the strength in depth needed to suitably compete in both arenas. Navigating the choppy waters of European football with limited resources certainly has the potential to trigger devastation.

All eyes will be on chief scout Graham Carr, who the Toon Army have placed a tremendous amount of faith in, hoping he will repeat his exploitation of the transfer market and unearth more gems in the mould of Yohan Cabaye and Papiss Cisse. Newcastle's recruitment policy now sets the benchmark in that respect, with Carr demonstrating his capacity for diligent reconnaissance and premier bargain hunting.

But unlike previous windows, operating under the radar will be tougher than first anticipated for Carr. Without doubt, clubs will have been paying close attention to his scouting agenda and scrupulously observing his movements around the continent from January onwards. In times of financial austerity, their rivals will be desperate to terminate the Magpies' overseas monopoly on value for money signings.

It's a necessity for Carr to evolve his scouting strategy to in order to combat the increased attention his activity will derive. Hitting the ground running on that front may be troublesome if he's not astute in his composition. Trusting his sharp intuition has served the Tyneside talent-spotter well thus far, but he'll need to step up his game to procure the same results this time round.

The worry is that the heightened attention towards his expertise will put him under additional pressure to deliver, possibly scuppering Newcastle's transfer plans and leaving their unique strategy obsolete.

Taking steps to throw rival scouts off the scent is a pivotal approach that requires instant deployment to ensure Carr remains one step ahead. Dropping red herrings and adroitly discarding breadcrumbs down blind alleys should guarantee he retains the advantage. Swiftly relaying his meticulous surveillance on primary targets will also give the club's hierarchy a chance to engage the player in discussion before anyone else.

Concluding deals quickly is an approach Pardew has already acknowledged should be essential practice to fend off the competition. That will be easier said than done, due to Newcastle's conscientious attitude when it boils down to deliberation.

Ashley and Llambias are notoriously obstinate negotiators and won't finalise anything unless it benefits the football club and remains within the boundaries of their financial blueprint. The model profoundly benefited the Magpies last summer but with the European Championships just around the corner, time is proving to be of the essence.

For example, Pardew wants to tie up the transfer of Lille right-back Mathieu Debuchy for the relatively low sum of £6.5million before he kicks off France's Euro 2012 challenge. The tournament is a relative shop window for teams searching for fresh talent and, hypothetically speaking, should interest soar in the defender, naturally his price will sky rocket and put Newcastle's boardroom brigade off buying the player.

Obviously, contingencies will be in place to offset missing out on their primary targets but it wouldn't kill Ashley and Llambias to introduce an air of flexibility to their stringent parleying.

That's not me criticising their ideology either. The Magpies would be a world away from where they are today without the duo pulling the economic strings. I've championed their work before, but I'm worried their unbending prudence could leave the club short in this instance. All that is required in the summer is a slight deviation from their usual custom to safeguard against decline.

Exciting times lie ahead for Newcastle as they embark on an unexpected European adventure. A subtle switch in strategy to reflect the change in their circumstances is of the upmost importance to instigate progression. Modestly altering the fundamentals of their master plan will inherently benefit the club's recruitment drive, which won't exactly be plain sailing. Nevertheless, Ashley, Llambias, Pardew and Carr have delivered before - and have the capability to do so again.

You can follow Jak on Twitter at @Kajynnep.

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