Southend manager Phil Brown has rejected the opportunity to become Sam Allardyce’s assistant at Sunderland.
Allardyce had been waiting for an answer from Brown after offering his former assistant the chance to join him at the Stadium of Light.
But Brown has now confirmed that he will remain as boss at Roots Hall.
He said: “The opportunity was put to me to go to Sunderland but, after talking with the chairman here, I’ve decided to stay at Southend.
“It was something I did think about for a couple of days and I was considering what would be best for me to do.
“But I still have ambitions I want to achieve at Southend and I also want to try and get to 1,000 games as a manager as well.
“That’s something I’ve always wanted to do and I’m not going to do it if I go and become an assistant somewhere,”
Allardyce still has a vacancy to fill and another former assistant, Neil McDonald, has also ruled himself out.
But the Blackpool manager says he has heard nothing from the Black Cats.
“I’ve had no links whatsoever,” he said at his Thursday morning press conference.
“I’m the Blackpool manager; I’ve got a brilliant relationship with Sam Allardyce, so you put two and two together and got five.
“It’s taken me a long time to become a number one after being at Carlisle and helping Sam and myself to better our reputations, which we have done over the past six years. This is my turn and I’m proud to be Blackpool manager.”
The 49-year-old was on Allardyce’s coaching staff at Bolton before becoming his right-hand man at both Blackburn and West Ham, but McDonald stressed that being a manager himself was always on his agenda after a short stint with Carlisle.
“It’s something I wanted to do,” he added.
“I’ve been a huge support to Sam over the last six years at Blackburn and West Ham but I think it’s my turn. I’ve worked hard to get my chance and I’m working hard at Blackpool to get things right on the pitch.”
Asked to unequivocally put the Sunderland suggestion to bed, he replied: “There’s been no contact, first of all, and I’m happy with what I’m doing.”