Chelsea announce mammoth £60m-a-year kit deal with Nike

Date published: Thursday 13th October 2016 4:19

Chelsea: Annouce kit deal with Nike

Chelsea: Annouce kit deal with Nike

Chelsea have announced a kit agreement with Nike which is the “largest commercial deal in the club’s history”.

In May, it was confirmed Chelsea were ending a partnership with adidas six years early at the end of June 2017.

That deal with German sportswear firm was said to be worth a reported £30million annually, and it has been suggested the Nike contract could pull in as much as £60million per year for the Blues.

In a statement on Chelsea’s website, the latest contract is described as “a new technical partnership with Nike, which represents the largest commercial deal in the club’s history”.

Manchester United’s deal 10-year deal with adidas, which started for the 2015-16 season, was worth a total of £750million.

Spanish giants Barcelona are, meanwhile, said to receive £120m-a-year from the extension of their agreement with Nike.

As part of the partnership which starts for the 2017/2018 season, Nike will supply kits for the Chelsea first team and also the Academy and Ladies sides as well as a “full range of clothing for Chelsea’s millions of supporters around the world”.


Chelsea on Nike partership

Chelsea director Marina Granovskaia believes the new deal will offer the west London club a unique opportunity in brand development.

“This is an incredibly exciting and important deal for the club. Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership,” Granovskaia said on the club’s official website,

“We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”

President of the Nike brand Trevor Edwards added: “Chelsea is a world-class club with a rich tradition and passionate fans across the globe.

“The partnership with Chelsea reinforces our leadership position in football.

“We are excited to help grow the club’s global reach, serving players and supporters with Nike innovation and design.”

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