Chelsea have opened talks over a deal to sign Alvaro Morata, according to reports.
Morata has been linked with a host of clubs in recent months, with Arsenal and Manchester United also understood to be interested in the striker.
And according to the Daily Telegraph, Chelsea have been prompted to move for the Spaniard following Arsenal’s bid to sign Leicester City forward Jamie Vardy and United’s offer for Zlatan Ibrahimovic.
A deal is likely to be complicated as Real Madrid want to activate their £23million buyback clause for the 23-year-old, before selling him on again at a profit.
The report suggests Los Blancos would want a fee in the region of £40million, but Chelsea are hopeful of striking an agreement before Spain begin their Euro 2016 campaign against Czech Republic next Monday.
Morata has a somewhat modest goal record for Juve, having scored 27 goals in 93 appearances for the Serie A giants, albeit only 48 of those appearances came in the form of starts.
The Spain international has developed an impressive habit of scoring on the big occasion, notching in both legs of the Champions League semi-final victory over Real Madrid last term, the defeat to Barcelona in the final, plus the winner in the Coppa Italia final with AC Milan.
Last week, Morata expressed his interest in signing for a Premier League club, saying: “There are some offers from England that are tempting, not only because of the contract. I think my characteristics mean the Premier League would be a great destination.”
Despite pressing ahead with a move for Morata, Chelsea remain interested in re-signing Romelu Lukaku from Everton as they look set to lose Alexandre Pato and Loic Remy, while Diego Costa is attracting interest from Atletico Madrid.
A move for Lukaku has been put on hold, however, due to Everton’s search for a new manager.