Everton have announced price reductions for all adult season tickets for 2016-17 ahead of the new Premier League broadcasting deal that begins next season.
A raft of new pricing measures also see the upper age limit for junior tickets extended from 16 to 18 and young adult season tickets available for those aged up to 22.
Adult season tickets bought in the “Early Bird” window, up to May 25, will cost between £420 and £565 depending on the area of the ground, while senior and young adult tickets have been cut to £299 anywhere in Goodison Park.
Junior tickets have been cut from £199 across the whole stadium to match the existing £149 price in the family enclosure.
The Toffees announced last week that billionaire Farhad Moshiri was to become “a new major shareholder” of the club, acquiring a 49.9 per cent share of the club subject to Premier League approval.
Speaking about the price reduction, chief executive officer Robert Elstone said: “Throughout the current season, the Premier League has been challenged on pricing decisions.
“As we have said repeatedly, we endorse such scrutiny. We have listened and we agree.
“We believe our pricing plan for season tickets for 2016-17 clearly demonstrates our commitment to providing value for money and to making the game accessible to the widest possible cross-section of supporters.
“We were conscious of the substantial uplift in the value of our media rights next season and reflecting how we operate at Everton, not only will we offer significant savings for the majority of our young and senior Evertonians, we will reward all adult season ticket holders with a price reduction of one-nineteenth, one free game.”
Ticket prices have been firmly on the agenda in the Premier League ever since fans at Everton’s local rivals Liverpool staged a walk-out over a proposed new £77 ticket, which has now been scrapped.
The new broadcasting deal for the top flight, which comes into force at the start of the new season, will see clubs share an estimated windfall of £8billion.