Hull have announced a three-year partnership with the World Wildlife Fund in a bid to help increase the global population of tigers.
The Sky Bet Championship club will help raise funds and awareness among fans and employees, while the KCOM Stadium’s south stand will be renamed the WWF Family Zone.
“This is a very exciting time for everyone at the club, we are delighted to be working together in what is the first partnership of its kind between a football club and WWF,” Hull’s vice-chairman Ehab Allam told the club’s official website.
“Most importantly, the awareness and fundraising activity planned throughout the partnership will help tackle the serious issue of protecting and re-establishing the tiger population in the wild.”
The club, nicknamed the Tigers, said they aim to raise money through various activities such as retail merchandise and a gala dinner and will have a designated WWF fixture next season.
?? | The Tigers are very pleased to announce a ground-breaking partnership with WWF, one of the world’s leading conservation charities pic.twitter.com/musPkvyH62
— Hull City (@HullCity) June 22, 2017