Liverpool become latest club to sign sleeve sponsorship deal
Liverpool have signed a deal with Western Union for the money transfer company to become the club’s first shirt sleeve sponsor.
Liverpool announced on Wednesday that the two parties had signed a “multi-year partnership”, with Western Union also becoming an “official principal partner and the official money transfer partner” of the club.
The Western Union logo will appear on Liverpool shirt sleeves.
#LFC have partnered with @WesternUnion – our first-ever shirt-sleeve sponsor! https://t.co/NDMpNUNO6D pic.twitter.com/JriCbbBYvr
— Liverpool FC (@LFC) August 9, 2017