Liverpool chief explains why he is happy to engage fans on Twitter

Liverpool chief executive Peter Moore insists he is happy to continue using social media in an open and honest way – and believes supporters should see the club’s transparency.

Unusually for a Premier League CEO Moore is proactive on social media, using his profile to promote community events and engage with fans.

But the former chief competition officer at EA Sports is well aware of the drawbacks of Twitter, especially when the transfer window comes around and he is inundated with “Sign Reus” tweets.

“It has its pitfalls to say the least,” said Moore, whose role at the club no longer involves transfer dealings any more since the appointment of Michael Edwards as sporting director.

“But I always believe the benefits of being open, transparent and candid with the people who pay your salary far outweighs the minority who take the opportunity to turn you into a digital punching bag.

“I have a massively thick skin and I try not to take the bait. I almost feel I should share a house with some players who we have apparently not signed

“I can’t wait for the next transfer window, it is such a fun time.”