Manchester United are reportedly in talks with dating app Tinder over a £12million shirt sleeve sponsorship.
Tinder already have a deal in place with Serie A outfit Napoli in which Poland striker Arkadiusz Milik was handed a dating profile on the app as a means of promotion.
Nine Premier League clubs, including Watford, Chelsea and Manchester City, have already signed sleeve deals, but the Daily Mail claims none of the deals are “for any amount near the £12million a year that Tinder are said to be offering” Jose Mourinho’s men.
Manchester City have confirmed a deal with Nexen Tire, a tyre manufacturer from South Korea, while Watford have announced online gaming company 138.com, will be on their sleeves.
The sponsors name will go on the left sleeve, with the Premier League logo on the right and the new initiative is being valued by the industry at 20 per cent of the main shirt sponsor.
And with United’s main sponsor Chevrolet believed to be worth around £50million then the Tinder deal could be worth up to £12million.
Tinder has an estimated 50 million active users worldwide, making 1 billion swipes per day, and they are understood to be keen to make the brand more mainstream.
The report claims Manchester United declined to comment.