Memphis Depay has been warned by Ruud Gullit to “stay low-key in his personal life” until he begins to fulfil his potential for Manchester United.
Memphis has scored only two Premier League goals since his big-money summer move from PSV Eindhoven yet recently turned up to training in a £240,000 luxury Rolls Royce.
The 21-year-old is said to have been spoken to by Ryan Giggs about his off-field behaviour and has now been advised by Gullit to make sure he only makes headlines for what he does on the pitch.
“I am a fan, and I will keep my faith in him but he must do something about the fact that he has been labelled the worst buy in the Premier League in 2015,” said Gullit.
“He needs to deliver. He has a lot of qualities, but to fulfill his potential he has to stay low-key in his personal life. If you don’t perform, you must not turn up in a brand new Rolls Royce and a new Hummer at the training ground.
“Memphis should concentrate fully on football. It would be a shame if someone like Memphis is going to be wasted because of all this side stuff.
“He has to make sure they talk about the footballer Memphis.”
Gullit also believes Memphis needs to set himself higher standards if he is to be considered a success at a club the size of Manchester United.
“He has to accept criticism as a man and get on with his job as a footballer,” Gullit added.
“Don’t be satisfied so easily — if you get three chances and you only score once, you have to accept that you really did not play well.
“At this level, that is not good enough. If you get one chance, you must put pressure on yourself to convert that one chance. That is what the game is about at this level.”