By way of an apology, Norwich will foot the bill for its supporters to travel to next week’s replay at St Mary’s with the winning team set for a clash with Arsenal in round four.
A club spokesman said: “The club is proud to stand on its own two feet financially but this does require that we maintain a delicate balance between generating revenue to support the strongest squad possible and also providing the fairest prices for our loyal supporters.
“Based on supporter feedback and the low attendance, we got that balance wrong with the prices we set for our FA Cup game against Southampton on Saturday and we apologise for that.
“The board have taken the decision to offer free coach travel to St Mary’s for our important replay against the Saints and we hope as many City fans as possible will make the journey to cheer on the team.”
After the initial tie at Carrow Road, Norwich boss Alex Neil sympathised with fans over the ticket prices.
He said: “I think the price of ticket was £25, relatively high. It is just after Christmas, people are not flush with money after spending money on presents right now.”