Co-chairman Steve Parish believes Crystal Palace can win the Premier League in the next 10 years with fresh investment on board.
Palace are expected to confirm a deal with American tycoon Josh Harris, owner of the New Jersey Devils, and his business partner David Blitzer by the end of the year.
The pair are each set to buy an 18 per cent shareholding in the Eagles, with Parish, who will still have the deciding vote, also holding 18 per cent.
And Parish believes the money the duo are willing to invest, believed to be around £100million, on the club’s infrastructure will stand them in good stead to, one day, make a play for the Premier League title.
Parish told the Daily Star: “Someone came along and picked them up (Chelsea), they had no chance of winning the league back then.
“So this is part of a journey, it’s part of progression. Do I think Palace will win the league this year or next year? It’s unlikely”
“We need the right level of progression and the right level of investment. But you need to make something attractive enough to come along and invest in.
“We’re getting there and in 10 or 15 years it might be possible.
“The fans are cheering for progression, cheering the players, cheering as we beat sides we’ve never beaten before. We have beaten Manchester City, Liverpool and Chelsea.
“So maybe one day we can do it and win the league. We’ve really put our foot on the pedal in terms of the quality of players and the money we’ve spent.
“We realise there’s a real opportunity and now is the time to invest.”
Parish though has been quick to inform fans that the new investment will not be put into the transfer budget.
“The most important thing is the money that is available to invest in the infrastructure of the club,” Parish told the Evening Standard.
“I should stress, this isn’t for new players. We can manage that out of our own resources. This is to build the infrastructure of the club and to take it to the next level.”