Premier League to go head-to-head with X-Factor and Strictly Come Dancing

Date published: Friday 17th November 2017 12:01

Live Premier League games will go head-to-head with X-Factor and Strictly Come Dancing from 2019.

On Thursday, at the Premier League quarterly shareholders’ meeting, all 20 clubs approved to put the next three-year live rights deal out to tender.

All of the clubs agreed to allow up to 42 more live matches to be broadcast from 2019 in the hope of topping the existing £5.14bn deal.

The world’s most lucrative league also voted unanimously to allow a range of between 190 to 210 of the 380 games a year to be televised, with matches set to go live simultaneously for the first time.

The new number of matches televised would lead to live Saturday night games being televised, which would mean Premier League football would rival family favourtites such as ITV’s X-Factor and the BBC programme Strictly.

Sky Sports, who have experimented with live Friday night football this season, and BT Sport currently show 168 games live, but up to 42 more live games could be the norm in two years’ time – with a decision on the extra number of live games to be made this year.

Sky and BT are expected to be the big players in the bidding once again, but reports suggest Sky are unwilling to increase their existing £4.2bn deal, while BT will be unwilling to go higher than the £960million they pay for their 42 live games, which are predominantly showed on a Saturday tea-time.

The Premier League is committed to keeping live packages to more than one bidder and both Amazon and Facebook have been mentioned as potential players next time around as they experiment with live steaming.

 

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