Southampton have announced a three-year partnership which will see Virgin Media become their new main sponsor from the start of the 2016-17 season.
Virgin Media replace Veho, whose contract with the club finished after Saints achieved their best Barclays Premier League finish of sixth last term.
Southampton CEO Gareth Rogers told the club’s official website: “We are delighted to announce Virgin Media as our new main club sponsor and look forward to a successful relationship together.
“This partnership is another positive step in the club’s continued growth and development and an excellent opportunity to collaborate with a brand that shares our core values.
“We will be working closely to implement creative and innovative projects.”