Leeds United have promised fans a refund of up to 50 per cent if the club fail to make the Championship play-offs next season.
The Championship club plan to hand back 25 per cent of the cost of any season ticket bought before the end of May if they finish outside the top six in 2017 – and will raise that refund to 50 per cent of the net price should sales pass the 15,000 mark by the end of July.
Also, in a bid to boost falling attendances owner Massimo Cellino, who has frozen season ticket prices for a third consecutive year, has made Under-11s tickets – priced between £69 and £99 for new and current holders – available across the entire stadium and not just for the family area in the East Stand.
Under-16 ticket renewals will also be priced £135 in the North and South Stands. All other prices are frozen and season tickets are due to go on sale from Tuesday, April 19.
Leeds, who are 12th and 15 points off the top six this season, have averaged crowds of under 23,000 this term, down 4,000 on the figure of more than 27,000 who watched the 2010-11 campaign.
In a statement, United said: “As a clear statement of our intent to gain promotion, in the event that the club does not reach at least the play-offs in the 2016-17 season, we will offer all season ticket holders who purchase their season ticket before the May 31 deadline a 25 per cent refund on their net season ticket price.
“In addition, should general admission season ticket sales surpass 15,000 by July 31, 2016 and the club does not reach at least the play-offs, the season ticket refund will increase to an incredible 50 per cent of the net season ticket price.”