The 27-year-old, who featured prominently for the Robins last term, has had to make do with more time on the substitutes' bench this season as he contends with Kaid Mohamed, Daryl Duffy and Jimmy Spencer for the lone striker's role.
And, although he would like to be playing every game, Goulding admitted the competition for places has been the catalyst for Cheltenham's impressive campaign to date.
"If you look at all the teams towards the top of the league you look at their bench and they have players who can make a difference, we're the same," he said.
"There's players like Keith Lowe, myself and others who were mainstays in the first team last year and we all know we can come on and do a good job.
"That makes it a lot more competitive and it's healthy competition when you've got people fighting for shirts.
"Competition has made us a lot stronger this year. It's tough sometimes it sit out but there's a lot of competition for places and when you have 20 quality players all vying for a spot everyone works really hard."
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