Laird latched onto substitute Robin Shroot's cross to head home clinically and salvage a point in Saturday's League One clash at Broadhall Way.
Hartlepool were in command in the first half and deservedly went in at the break with a two-goal cushion.
Early on Andy Monkhouse fired in a powerful shot which Chris Day got down well to save, but two goals inside eight minutes fired the visitors into a healthy lead.
Peter Hartley scored first when he headed in following a fine cross from the left from Evan Horwood.
Four minutes before half-time it was two courtesy of a penalty. Jon Ashton clumsily upended Colin Nish, leaving Adam Boyd to make no mistake from the spot.
After the break the hosts rallied and grabbed a lifeline when Byron Harrison fired home from inside the box.
And after Laird's late leveller, Shroot almost nicked it for the hosts when he fired inches wide from 12 yards.
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