Hearts manager John McGlynn hopes that winning on the field can help the club ease their current financial predicament.
Over £600,000 has been raised through a share issue scheme designed to bring in £1.79million, while supporters responded to a call to fill Tynecastle for last Saturday's 1-0 SPL win over St Mirren.
Hearts remain in dire financial straits, with the deadline for their £450,000 tax bill looming following a negotiation with Her Majesty's Revenue and Customs earlier this month.
Speaking ahead of Saturday's trip to Motherwell, McGlynn expressed his wish that success on the pitch will lead to support off it and turn the focus to happier matters at Tynecastle.
The Hearts boss said: "If we can go and get results it will make people more concentrate on the results and hopefully, at the same time, give the fans even more encouragement to save the football club. That's the only thing we've got any real control over, on the pitch.
"We can't control people coming in and buying shares. We can encourage them by getting results and that's what we have to do.
"We need the money still to keep coming in. Although £600,000 is an amazing amount of money, there's still a long way to go.
"All we can do is try to ask the fans to keep putting their hands in their pocket. And I know you can't keep hitting the same pocket, so hopefully there's others out there who can help us."
The William Hill Scottish Cup winners have a host of financial concerns and are currently subject to a transfer embargo imposed by the Scottish Premier League for delayed payment of player wages.
A number of members of the first-team playing squad and staff earlier this month deferred their November wages, due on November 16; this is not a breach of SPL rules, rather it is considered a contractual amendment.
McGlynn has deferred his wages for one month, but would consider a further wait if necessary.