Sheffield Wednesday chairman Milan Mandaric is rewarding supporters by offering cheaper season-tickets for the Championship next season.
The Owls were relegated from the second tier in May 2010, but clinched automatic promotion back to the Championship this season and topped League One's home attendance chart with an average of 21,336 at Hillsborough.
Mandaric said: "I'm so proud of our supporters, who gave us such incredible backing over the course of our promotion season.
"Of course, we are now a Championship club and we already have nearly 10,000 season-ticket holders joining us on our next journey.
"But we would like many, many more and have tried to make our football for next season in the Championship as affordable as possible."
Discounted prices this time around are 10 per cent below those quoted by the club two years ago for Championship football.