Ginger, I call bullshit. Yes it all makes sense as a business model, yes progress is being made and this can make us a more attractive proposition to investors and players and five years from now we look in the mirror and we’re Arsenal.
We’ve been wheeling out this sorry excuse of being a team in transition for more than 10 years. Guess what, we haven’t transitioned. The only way we break the cycle(losing our best players, being viewed as a stepping stone to other clubs, being an ‘almost club) is in silverware…..simple as.