Potential new ownership groups will heavily favour one of Man Utd and Liverpool with both now up for sale, and a former EPL club owner has highlighted a huge discrepancy between the English giants.
While the World Cup in Qatar is doing its best to court headlines, domestic football – especially in England – is doing a fine job of remaining in focus.
Both Liverpool and Manchester United have recently announced their respective clubs are up for sale. At the very least, owners FSG and the Glazers are seeking outside investment.
The Reds’ announcement came first, though United quickly trumped their long-time foes earlier this week. Since the latter news broke, the likes of Amazon, Apple, Sir Jim Ratcliffe and Dubai have all drawn links with the Red Devils.
Fans of each club will no doubt be wondering if the other side’s potential sale will affect their own. According to former Crystal Palace owner, Simon Jordan, the answer to that question is yes.
The outspoken talkSPORT pundit was asked which of the two English giants would be a more attractive proposition to potential new owners.
Despite Man Utd’s decline in the post-Ferguson era and Liverpool’s resurgence under Jurgen Klopp, Jordan was in no doubt it’s United.
“Significant difference” between Man Utd and Liverpool – Jordan
When asked which is the more alluring investment, Jordan replied: “Manchester United
“I think if you look at Man United as a business and an entity – listen, over the last nine years we’ve seen a marked decline in Manchester United and we’ve seen Liverpool’s stock increase and they’ve become more competitive in the Premier League and ultimately winning it.
“But when you’re the poster boys for the Premier League for 75-80 per cent of its natural life and have this iconic position and worldwide vantage point, Liverpool don’t have it to the same extent as Manchester United.
“If you look at Manchester United as a commercial business against the nature of Liverpool, there is a difference. There’s a significant difference.
“Manchester United are probably the only football club that could have been bought in the way the Glazers did which was load it with debt, service the debt through the club’s own cashflow and continue to attract inordinate amounts of money and media interest.
“There’s no club in the world that generates the same level of media interest.
“Some would say that in recent times it’s because Manchester United have been a car crash and others would say it’s sheer column inches that are generated by a club that is so iconic in its positioning.”
Timing of Glazers decision is not a coincidence?
Jordan went on to suggest the timing of the Glazers’ decision may have been influenced by FSG’s own decision to sell Liverpool.
If United had allowed a Liverpool sale to go through before then announcing their own intention to sell, one less contender would be in the mix for United. As such, the final return the Glazers would receive may be lower in that scenario than if they sell while Liverpool are also on the market.
He added: “There’s money in the market. United aren’t going to let Liverpool take some of that money and ultimately diminish the opportunity for them to get top dollar. There will be timing to this.
“I think they’ll go for north of £6billion, but it’s not guaranteed.
“The landscape has changed. You’ve had an interview that’s been done by an iconic figure [Cristiano Ronaldo] that has created adverse publicity, maybe it’s the time they’re also in play.
“They’re going to do one of two things: They’re going to raise some cash, or the board has looked at the best ways to get some investment into this business.
“Their share price is at a 52-week high. It’s jumped up by 25 per cent and increased their value on paper – Ronaldo’s interview and subsequent scenario around the Glazers has increased the market cap of that business by the best part of £500million.”