Newcastle United

Newcastle United

Premier League • England

‘We won’t spend silly money’; Staveley issues warning after stunning Newcastle pledge

Amanda Staveley, Mehrdad Ghodoussi and Eddie Howe walk down the Newcastle tunnel 2021

Amanda Staveley insists Newcastle will not be held to ransom by clubs demanding huge fees for their players but wants to challenge for silverware.

The Magpies were taken over in October by the Saudi PIF and the Reuben Brothers, while Staveley also took a 10 per cent stake. The club was languishing at the foot of the Premier League table, with relegation a distinct possibility. The new owners took the decision to sack Steve Bruce, with Eddie Howe moving into the St James’ Park hotseat.

Things are now on the up, with the Tynesiders four points clear of the drop zone. There is still a long way to go.

But, speaking at the Financial Times Business of Football Summit, Staveley admitted the new regime has different goals to predecessor Mike Ashley.

“Mike was very honest with the fans he said he didn’t have deep enough pockets to invest,” she said, per Newcastle World. “Neither have (husband) Mehrdad and I. Thank god we have incredibly wealthy investors alongside us like PIF and the Reuben family, Jamie Reuben.

“He had taken the view he was ready to sell, we arrived and the business model is to build this club into a huge global business, a huge global brand and we want to be the best at football and challenging for trophies.”

Nobody making fools of Newcastle

Howe brought in some new faces during the January transfer window. It is notoriously difficult to get the right players through the door mid winter.

The immediate task is to keep the club in the Premier League before top-name stars are expected to arrive in the summer. But Staveley has made it clear that no club will take the north-east outfit for a ride.

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“That needs a lot of investment. We are not saying we are going to spend silly money. We are not,” she added.

“I hope that in the next transfer window people will see we are not going to overpay for players or assets. If people think we will spend silly money, we will not.”

All about the Newcastle fans

It was a tough period for the supporters under Ashley, with little investment in new players. That has all changed and Staveley was quick to point out that those who pay their money are the lifeblood of the club.

“First of all, St James’ belongs to the fans and we will always remember that. We are custodians and we are privileged to be there,” she continued. “We have the greatest fans so we want to make sure we do everything that is right for Newcastle.”

And the 48-year-old outlined the type of star she wants to see in black and white.

Kieran Trippier Newcastle full-back

“The player has to be right. The boy has to want to come and work with us. We had some incredible guys who have joined us and have quickly looked at home,” she said.

“We want players with heart and integrity, who want to be part of the team, no outliers. Attitude is important. With business, you have to do your due diligence.”

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