Aston Villa have signed Brentford striker Ollie Watkins on a five-year deal for a huge fee, which could reportedly hit £33m.
The 24-year-old scored 26 goals as the Bees reached the Championship play-off final last season.
Manager Dean Smith said: “Ollie has developed into one of the most sought-after strikers in the country and we are looking forward to seeing him show his great qualities in an Aston Villa shirt.”
Reports had suggested Villa were prepared to pay a club-record £28m, rising to a potential £33m for the forward.
The club had previously been linked with Callum Wilson, who instead joined Newcastle from Bournemouth.
Watkins, who previously played under Smith at Brentford, said: “I am so excited to join Aston Villa and to reunite with Dean Smith as my head coach. I cannot wait to wear the famous claret and blue in the Premier League. I want to do something special here and score some goals.”
Ollie Watkins: Announced. ✅
Say hello to our new striker! 🙌#WatkinsAnnounced
— Aston Villa (@AVFCOfficial) September 9, 2020
John Percy on Tuesday claimed that Villa were very keen on a move for the Norwegian after missing out on his Bournemouth team-mate Callum Wilson.
Wilson sealed a transfer to Newcastle on Monday with the 28-year-old England international joining the Magpies for an undisclosed fee, which is understood to be in the region of £20m.