Serie A champions Juventus are asking fans to help them choose their new goal celebration song in a first-of-its-kind move.
Through a partnership with blockchain-based fan voting and rewards app Socios.com, the Italian giants are running a poll to choose which song will replace ‘Chelsea Dagger’ by The Fratellis.
The four options are ‘All The Small Things’ by Blink-182, ‘Song 2’ by Blur, ‘Jump Around’ by House of Pain and ‘Boom’ by P.O.D – with the winner being aired when they score their first goal of the new decade in 2020.
It is the first time a club has allowed its fans to influence matters via blockchain, and it is suggested that Premier League outfit West Ham, as well as European sides PSG, Atletico Madrid, Galatasaray and Roma, could follow suit, having also signed up with Socios.
Through the use of blockchain, the vote will not be able to be influenced by fans of other clubs, unlike on social media.
Fans gain Fan Tokens through Fan Token Offerings, which can be used to help influence decisions, as well as the Token Hunt feature – described as ‘a sort of PokemonGO for football fans’.
“We are proud to be the first club to be activated by Socios.com on its platform, inaugurating a new way to interact with our fans around the world,” said Juventus Chief Revenue Officer, Giorgio Ricci.
“This partnership shows once again how much technological evolution and innovation are two priorities for Juventus, also in the way we relate to and connect with our fan base.”