Leeds United managing director Angus Kinnear has hinted that the club could scrap their new badge design after a huge backlash from supporters.
The new crest was planned to be used next season to mark Leeds’ 100th anniversary following six months of research and a consultation process involving 10,000 people.
6 months of research
10,000 people consulted
Ready for the next 100 years
— Leeds United (@LUFC) January 24, 2018
However, the feedback has been mainly negative with a petition to scrap the badge getting 50,000 signatures in just five hours, while the club has been mocked by clubs and fans of other teams.
“It’s not been my easiest day in the office,” Kinnear told BBC Radio Leeds. “But it reminds me of the great club I’m working for, the passion that’s come from the fanbase.
“As we look at the feedback, it’s clear that the consultation process wasn’t extensive enough and we need to reopen that process.
We can't wait for this one, @LUFC…😏
— Aston Villa FC (@AVFCOfficial) January 24, 2018
“We knew that it was going to be controversial but the weight and volume of the comments – the only right thing to do is re-engage and we’re going to do that.
“We’ll ultimately end up in a place with something they all believe in.
“The learning from today has been, based on where we’ve ended up, the consultation process hasn’t gone deep enough.”
— FC Zenit in English (@fczenit_en) January 24, 2018