Leeds United have officially unveiled their new club crest, which will replace the current one for the start of the 2018/19 season.
The Championship club will begin their centenary season next campaign, having been founded back in 1918.
The new crest replaces the current shield-shaped logo and depicts the ‘Leeds Salute’ which has become synonymous with the club’s supporters.
A statement on the club’s site read: “As we approach Leeds United’s centenary in 2019, we asked our fans and other people close to the Club what the next 100 years means for them.
“We received great feedback and were blown away by the passion and depth of engagement. Throughout the thorough process, several key themes emerged:
- Fans are full of optimism about the future
- The clear majority of fans are not attached to the current crest
- Fans are not afraid of change
- Leeds United has a turbulent recent past and a bright future
- Fans are ready to embrace a new era and believe a new crest can be a powerful signal of change.”
6 months of research
10,000 people consulted
Ready for the next 100 years
— Leeds United (@LUFC) January 24, 2018
In addition, the club claim they “consulted more than than 10,000 people connected to Leeds United” over a rigorous six-month campaign, through “digital surveys, one-on-one and group interviews and meetings with legends, current players, club staff, the owner, partners and representatives from the Leeds and Yorkshire communities”.
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