Aston Villa are believed to have jumped to the front of the queue to sign Brentford striker Scott Hogan, as West Ham continue to drag their heels.
The 24-year-old has been heavily linked with a move to the Hammers all month but, with Brentford refusing to budge on their £15million price-tag, no agreement has been forthcoming.
That has reportedly allowed Aston Villa, who are looking to replace Swansea-bound Jordan Ayew, to make their own move.
Crystal Palace are also understood to have made an enquiry for the player, while West Brom have been credited with an interest too.
Brentford have made no secret of their willingness to sell Hogan, with boss Dean Smith saying: “When you are talking about the numbers in the Premier League in terms of wages I think it is going to turn any young man’s head.
“But he has been good, he’s trained every day, he’s been OK around the training ground.
“If he did go, I would shake his hand because I can understand him harbouring ambitions to go and play in the Premier League with the sort of money that is on offer. I would wish him well.”