Sheffield United forward Callum Robinson has signed for West Brom on loan until the end of the season, the Blades have announced.
The 24-year-old signed on the dotted line on Wednesday after agreeing terms with the Baggies.
According to the Sheffield Star, West Brom boss Slaven Bilic had approached United on Monday over the possibility of a loan move for the Ireland international.
Robinson has struggled for form since the Blades were promoted to the Premier League last year; he started the season as Chris Wilder’s first choice in August but has since dropped down the pecking order.
Sheffield signed the winger from Preston North End in the summer for a fee of £6m – the Irishman is yet to give the Blades a return for the money they paid, only scoring once in the Premier League.
The forward was one of the standout players in the Championship last season, scoring 12 times and providing three assists for Preston.
Reports suggest United boss Wilder allowed Robinson to leave as the Blades chase down the signature of the Genk attacker Sander Berge.
Bilic will be hoping Robinson gets off to a good start on his loan, as the Baggies have hit a torrid run of form since the festive period, having not picked up three points since mid-December.
Indeed, Tuesday night’s defeat to Cardiff saw the club knocked off the top of the Championship by Leeds United, who came back from two goals down to beat Millwall at Elland Road.
West Brom have also seen their ten point gap over the play-off pack reduced to just two points.
At the Hawthorns, it is unknown whether Bilic will offload one of his offensive assets to make room for Robinson.
The Baggies host bottom of the table Luton Town on Saturday, with new-boy Robinson expected to feature for the play-off hopefuls.