Ed Woodward has given an honest admission over why Manchester United’s transfer strategy has suffered in recent years.
The United executive vice-chairman has made a number of recent appearances in the media and, while reiterating his support for Red Devils boss Ole Gunnar Solskjaer to carry out a “culture reboot” accepted that mistakes have been made at Old Trafford.
Woodward also lauded Solskjaer and his coaching staff and spoke at length about his plans to return United to the top — and by the top he said “we have to win the Premier League”.
In an interview with fanzine United We Stand, Woodward said: “The communication of the high level direction and vision and strategy that we had from a football perspective had become blurred.
“We hired Ole because he syncs with that vision. The people and structures that we are putting in place are there to support that vision are in place for now and in the future.”
There has been talk at United in recent months about restoring the culture of winning — that was clearly prevalent during the trophy-laden Sir Alex Ferguson days.
Woodward says that extends to the signings that are made, the attitude in training and how players conduct themselves off the pitch, with Solskjaer integral to the mantra of “humble but arrogant”, as reported in the MEN.
“We want players to come in who respect their teammates, the club, the history,” he added.
“They must understand that they are creating a legacy by coming to Manchester United. Nobody is bigger than the club.
“There should be both a humbleness and an arrogance. Humble when you are on the team coach and you wear the club suit, you do up your top button and wear your tie, you represent the club in the right way. Then you sign autographs for the people who pay your wages.
“Then, when you go into the dressing room, you put the red shirt on and you feel arrogant, self assured. Ole has brought a lot of the discipline back.
“Whatever manager we have has to buy into that philosophy and Ole is a walking, talking version of that. Let’s let this play out with Ole in terms of the culture reboot.”