The English coach has already missed out on his first-choice centre-forward target - Iliman Ndiaye - and is now very interested in signing the Swede as an alternative
Dominic Calvert-Lewin and Neal Maupay are not really firing on any cylinders, which is prompting Lampard to bring in two new attacking players
TEAMtalk can reveal that Leeds are very much in the conversation to sign an in-form Sweden striker - but competition is tough with both Everton and Brentford also in the mix
Leeds United have completed their first signing of the January window after announcing the capture of Maximilian Wober - and hopes are growing he could be followed to Elland Road by a prolific striker
Simms is in good goal-scoring form at the moment, but with the Toffees currently in a dire league position, there is now huge pressure on him to perform in the Premier League
The 24-year-old has been in fine form in the Championship this season, netting 12 times and providing one assist, leading to increased speculation over a January transfer.