West Ham are to seal a loan move for Chelsea striker Armando Broja instead of a permanent move as originally hoped, a report has claimed.
The Hammers have made bolstering their front line a major priority for this summer’s transfer window. While they have finished in European places in the past two seasons, they have got by on limited resources.
Jarrod Bowen was their star man last season, with Michail Antonio their longer-term servant.
West Ham have tried and failed in the past to sign attacking reinforcements. This summer, though, they are making sure they get their targets.
Indeed, the Daily Mail reports that boss David Moyes will add Chelsea’s Albania international striker Broja to his ranks.
West Ham have bid £30million for last season’s Southampton loanee, but the Blues are reluctant to sell.
As such, the Hammers will seal Broja on a loan deal and will negotiate again with Chelsea over a permanent deal next summer.
Broja, 20, played 32 Premier League games for Southampton last season, scoring six goals. However, he could have had more and impressed in matches such as a -1 draw with champions Manchester City at St Mary’s.
Broja transfer impact on Scamacca
The Daily Mail adds that Broja’s loan move will not affect West Ham’s move for Gianluca Scamacca.
The Sassuolo striker is a key goalscoring target for Moyes following his 16 goals in 36 Serie A games last season.
West Ham have reportedly submitted a bid for the 23-year-old Italy international, who has seven caps for his country.
Should West Ham seal the signings of Broja and Scammaca, they would have significantly more depth to ease the burden on Bowen and Antonio.
West Ham, Chelsea deal suits everyone
A loan deal for Broja from Chelsea to West Ham suits everyone this summer.
The striker’s Stamford Bridge contract only runs out in 2026. Chelsea can therefore let him leave on another temporary spell and he would still have three years left on his deal.
Should he be ready to step up for Chelsea, they would not have to worry too much about his contract – and definitely not about his age and potential, given two seasons in the Premier League.
Armando Broja wanted by West Ham for huge price
Chelsea striker Armando Broja on loan at Southampton is wanted by West Ham but they will have to pay over £40m
But adding to his top-flight experience next season will also make Broja a much more saleable asset if that is in Chelsea’s plans.
As for West Ham, they are getting a striker who is eager to prove himself again. After a fantastic debut season in the top flight, he now has the chance to score goals for a team higher up the table.
And that means Broja could have a major say in the battle for the top four, Europa League and Europa Conference League places next season.