Ash – American Bud is piss, it is not even the real Bud, the real bud is from the Czech’s, the Americans just bought the name and put it to one of their crap lagers, Corona and Becks are so so, Budvar and Warsteiner are the gold standard, there are other good ones, we recently released Charlie Wells Dry Hopped Lager, it is going very well, but more so with the younger generation, most 40+ lifetime lager drinkers don’t really get on with it due to the fact it has a taste.
Advertising has a bigger effect than many believe. We released Young’s London Stout as an alternative to Guiness, before its release we did blind taste tests at many beer festivals around the country and it won 90% vs Guiness but on the bar although doing okay we can’t get it anywhere Guiness. I even spoke to a 60+ year old who told me he didn’t want London Stout because he doesn’t like Stout he likes Guiness, when I explained Guiness was a stout he couldn’t believe it, laughable.